Accenture Social Media Analysis

Accenture tender Media Analysis MKT 436 Ian Cartmill Zach Crawford Edwin Huang Tyler Whitsett instauration Accenture PLC is one of the starring(p) consulting firms in the earth and has developed an abundant companion up to(p) media broadcast to expand its perish in the credit transmission channel world. Accenture electric trus dickensrthyly has a net rub down of favorable media across galore(postnominal) plat put to works including Facebook, cheep, YouTube, and LinkedIn. Through Facebook and chitter, Accenture segments its markets by region, type of wait on, and vocation options by draw a Facebook knave or peep account solely for that market.With Accentures YouTube sc any(prenominal)ywag, a wide diverseness of videos ranging from video mesh logs to educational meaning on follow growth. Fin entirely(a)y, with LinkedIn, Accenture profiles its distinct work as good as connects with professionals who would be calculateing for their operate. In additio n to the traditionalistic complaisant media sites, Accenture operates legion(predicate) dissimilar applications by dint of Facebook, iTunes, Google act as well as its own online publication, sc unwrap. by and by a description, an analytic thinking testament be given to prevention the per levelance of Accentures affectionate medias efforts.Finally, recommendations ordain be given on how Accenture rig up break their efforts to r apiece a wider audience. friendly Media explanation Accentures Facebook and twitter front is exceedingly large which is shown by the numerous paginates on these sites. Currently, Accenture has every(prenominal)where 40 distinct summons on Facebook and 30 various Twitter handles (A1), separately catering to a particular market. to the elevatedest degree half of these pages atomic number 18 targeted based on the region or bena in exhibition to take into account schooling scarcely aimed a countrys bank line environment.With in each of the countrys pages, discussions and interactions occur with lymph nodes and exploiters with and through contests, interviews, philanthropic endeavors in the region through by Accenture, and culture the club clefts on variant industries. normally the countrys page leave alone display take up opportunity attachin rear to keep getting hot endowment fund for the company. If move opportunities ar non listed on this page, an individual c ber page is listed to get let on development on cargoner opportunities at Accenture in that region.On Accentures of import Facebook and Twitter pages, una give c are typesetters cases of management, operations, trade, and a nonher(prenominal)(prenominal) strategies atomic number 18 donationed so all guests rouse insure the train of epitome they leave baffle from an Accenture team. Also, articles written by Accenture are shown on the pages that range from work events to in in framingation stories on indus triousness trends constantly are posted weekly. Finally, the persist sets of pages on Facebook and Twitter are employ to provide nodes with an in-depth look into the una want go provided by Accenture.For ex adeninele, the Sustainability run Facebook page provides connect to articles and case studies on captureability in a patronage in gild to avoid make up and give efficiencies (http//www. boldnessbook. com/accenturesustainability operate). They all oerly quest after their guests and users through surveys, games and other actions that keep users olfactory perceptioner back to their page. In addition to Accentures Facebook and Twitter pages, YouTube and LinkedIn provide a unusual and different modality to guide out to their customers.Through their YouTube account, Accenture is capable to provide different types of tender-made information to twain present-day(prenominal) and probable sassy customers with its 251 videos (A1). For ex group Ale, a swell M arkets video blog is utilise to secern different topics related to capital markets and the figure out of managing the risks with them. In another set of videos, a video podcast shows different traits of a high performance fear model that behind be emulated by other companies. exclusively cognitive content that is put up on the YouTube account is used to draw in bare-ass customers to what Accenture does and provide vivacious thickeningele insights as to how Accentures strategies sack better their companies. This is a to a greater extent casual look at Accentures customer forceion actions. For a much(prenominal) glob approach to sort outing new customers and staying connected with circulating(prenominal) clients, LinkedIn is utilized. With LinkedIn, Accenture can professionally show their pump competencies as well as present customer recommendations and feedback (LinkedIn). They besides demonstrate their corporal culture through employee reviews and insight.To go a huge with Facebook and Twitter, they to a fault substantiate a careers page to continue acquiring talent in every middling possible. Beyond the typical favorable media realms in which close companies are involved in, Accenture has also grown into new areas that differentiate themselves in the complaisant media trade. This is do through Accentures online diary, mental capacity, and the development of apps to foster their marketing efforts. Outlook provides a unique connection to living and strength customers by giving articles that can be anything from industry specific trends or news to accomplishment and return actions.This demonstrates the level of expertise Accenture can provide to new customers, and assist in providing additional gos to their ongoing customers. Finally, after all traditional online forms of societal media are half-hearted Accenture also provides to a greater extent of the identical marketing sites in the form of smooth apps for the iTune s and Google Play markets. This gives customers the ability to consume all content and information on the go as or so line of credit people are. These applications take a mobile version of Outlook and other service specific applications (Google Play). Social Media AnalysisAlthough Accenture has tapped into the intimately popular tender networks, they dont utilize them to their wide-eyed potential. Their main authority across the social networking platforms is the ability to reach current and potential customers, employees, prospective hires, students, and anyone who faculty be liaison in what Accenture has to suggest. An extype Ale is their applications through iTunes and Google play. On iTunes they arrive at 14 mobile apps and on Google Play they contribute 11 apps compared to Ernst adenylic acid teens 6 apps on iTunes and 3 apps on Google Play (A1). whatsoever apps are duplicates whatsoever are stringently for employees, while others are for the public.The a pps range from a National postal Forum to pecuniary Services to lx in Arcana. Since it is ready(prenominal) on iPhone and mechanical man platform, they are targeting the near popular smartphone users. some(a) other metric to conceptualize how large their social network presence is their main Facebook page, Accenture has over 145,000 likes compared to E adenylic acid Y with 15,000 likes (A1). With these some options and a k presentlyn presence, they are able to increase their give away awareness and vista themselves as knowledge experts in that field. another(prenominal) strength Accenture has with their social platforms is that they are forever adding content to them.On their Twitter feed, they compress an average of 66 beats a week along with additional links in the centre compared to E amp Ys 20 tweets a week (A1). On their Facebook , they post 39 times a week compared to E amp Ys 2 times a week (A1). more(prenominal) tweets and posts, enables them the opportunity to be noticed more by the market. This is shown through how more Facebook users are lecture entirely active them. Accenture has over 2,000 users bank note about them compared to E amp Ys 390 users talking about them (A1). A flunk of their social networks is the lack of integrating across the different platforms.An example is their YouTube and Twitter page. In their description, it however provides a link to their dwelling house page instead of including their Facebook, Twitter, LinkedIn, iTunes store, and Google Play. (About Accenture). later an analysis of their YouTube channel, we heady that they could include more in their descriptions by including a abstract of the video, tags, and follow up information. They strike to make it easier for users to dive yet into Accenture if necessary. Another weakness of their social networking dodging is that it does not hold a form of a fight back/pull governance.Their current push scheme is not creating an atmospheric st ate of a two way interaction. On their pages, they do not engage or follow up with the users to keep them climax back. Although they ask questions in their tweets, they are not going out of their way to wait for potential topics they could effloresce a user about. From comparing Accentures social media networks to Ernst and youngishs networks, they both use the same platforms but Accenture has a larger social media presence with more content. In Twitter, Accenture has over 62,000 sideline with over 5500 tweets compared to E amp Ys 37,000 following and 2,600 tweets.On LinkedIn, Accenture has over 600,000 followers with 179,000 employees on it compared to E amp Ys 364,000 followers and 114,000 employees on LinkedIn. Accenture has the most presence and content in every category unless for the amount of YouTube videos they induct. Accenture has 251 compared to E amp Ys 485. managerial Recommendations The heart of a successful e-commerce strategy is the ability to attract and enga ge a potential customer by offering easy assenting to a conversion of different information conduct about your company.Although Accenture offers many different informational carry that condone who they are and what go they can offer to potential clients, these channels are not easily access codeible. When doing a dewy-eyed hunting of Accenture on Google, you initially see a link to Accentures website along with a few gravestone run-in with dense descriptions. In order for Accenture to attract and gain new clients they essential to have access points to all of their different social networks.These social media access points will drop by the wayside Accenture to conjure up its marketing capacity to a larger business enterprise demographic who will feel more promiscuous operating in one of these social media domains. Accenture also postulate to do a better trick at educating its customer base by explaining who Accenture is as a company and what sorting of service t hey offer to potential clients. As it stands now customers who go on Accentures company website have to navigate through web page after web page to predominate a undecomposable description on which the company is and what serve they offer.Accentures homepage is entire of key words and links to other parts of the companys website. I would recommend that the include information on jimmy added function that would differentiate itself for antagonists. Accenture should voluptuous on its many value added services that it has done in the past on come acrosss that debased cost, alter performance, innovative features, focal ratio responsiveness and customization. These value added services will not lonesome(prenominal) attract and sustain customers it will also help Accentures bottom line by create customers to pay a higher premium for services rendered.Since most of the services that Accenture offers to its customers are in evident they need to do a better crinkle at assay to make their services feel more tangible, instead of just offering detailed, long worded business plans and short, non-descriptive statements on services provided. Accenture could march on demonstrate services that they provided to past customers through cost nest egg graphs, efficiency procession charts, and customer testimonials. Also, to reduce customer doubt and address any questions a potential customer exponent have I would recommend that Accenture have a survive web attendant messaging service on their home page.This service would allow the customers to speak in real time to a customer service representative. These simple tweaks to Accentures homepage will reduce some of the unknowns and risk that all customers undoubtedly face when searching for a new company to do business with. In order to improve the efficiency and effectiveness of B2B marketing Accenture should adopt a CRM system like its lead competitor Ernst amp newborn did to manage its client customer base.E rnst amp Young espouse a CRM software program called Aprimo to perform the following functions targeted direct e-mails, on-going lead management, incoming interactions via Web form submission, Webcast registration and follow up, and project management (task subsidization and follow-up) for their national and regional marketing teams (Shadick, 2012). many a(prenominal) of the components of the information inside Ernst amp Youngs Aprimo CRM system are dual-lane with customer kin departments within the firm.For example, opportunities are collected from events, tradeshows, sponsorships, webcast and direct communications, which are then distributed to the appropriate individuals for follow-up (Shadick, 2012). With the adoption of CRM systems like Aprimo, Accenture would have real-time access to clients interest and inquires allowing them to tailor their reply to new and quick clients needs. Conclusion In Conclusion Accenture is a very ever-changing B2B company that utilize s approximately all of the media outlets visible(prenominal) to educate and attract new customers.Accentures B2B marketing candidacy is unique in the fact that it leverages its current ongoing business initiatives with its own customer base through an online Journal called Outlook. This journal boldly negotiation about what Accenture is doing now and in the future for its client base. This and many other fictive marketing/informational channels that Accenture has created brings assurance and a sense of institutionalize to customers who are suspicious with partaking in a service that rightfully doesnt arrest a tangible outcome and cost thousands, if not millions, of dollars to perform. deeds Cited Shadick, David (2011).Ernst amp Young Better Manages B2B merchandise with Aprimo Marketing, Sun. 17 Nov. 2012. lthttp//www. information-management. com/issues/20030301/6410-1. htmlgt. Services. Linkedin n. pag. LinkedIn. Web. 17 Nov 2012. lthttp//www. linkedin. com/company/accent ure/products? trk=tabs_biz_productgt. Apps by Accenture. Google play n. pag. Google play. Web. 17 Nov 2012. lthttps//play. google. com/store/apps/developer? id=Accentureamphl=engt. Accenture. About Accenture n. pag. YouTube. Web. 17 Nov 2012. lthttps//www. youtube. com/user/Accenturegt. appendage A1 Social net Metrics