Marketing Plan for Red Bull Company Essay Example | Topics and Well Written Essays - 2500 words

Marketing Plan for trigger-happy misrepresent Company - Essay ExampleCumulatively, the company sold over 35 billion cans worldwide to date. carmine Bull is the brand name used by the Red Bull Company from Austriai. This zero present contains several ingredients, which make it a super animation drink. These include glucose, glucoronolactone, caffeine, sucrose, taurine, and B-group vitamins (Red Bull GmbH, n.d.). This drink trades in ii major brands i.e. R-B Energy Drink and R-B Sugar Free. The later is similar to the former, only that it lacks sugars. Aspartame and acesulfame K sweeteners replace this glucose and sucrose. Red Bull enjoys worldwide food product store coverage as well as global competition from constituted soft drinks players. Emerging markets for soft drinks and health concerns of consumers are some of the issues affecting the market growth and elaboration of the drink. Obesity is also becoming a major threat in the soft drinks market imputable to the sugars they contain. This is even more ch all toldenging to this industry owing to the fact that most of its target market ranges among children and the spring chicken who are most vulnerable to obesity. However, Red Bull managed to maneuver though all these challenges to sit comfortably at the top of preferred life force drinks around the globeii. Current Marketing Situation For any home that seeks to succeed, it is important to define a company products position, target and section. In terms of its position, Red Bull is an energy drink that increases concentration, reaction speed, and performance as well as improves mints emotional state. Consumers can find all these benefits when drinking Red Bull. During tiring days, long school days, and stressful work, people want to get a product that helps them to relax their bodies and minds. Moreover, Red Bull provides not only its regular style of beverage exclusively also a sugar-free version for people who are concerned about their hea lth. Red Bulls target market is active males and females between ages of 17 to 35. For this reason, Red Bull targets people in college, recent college graduates, and workers who also study. These types of people have active and busy lifestyles that make it hard for them to endure long days and nights. Especially for the workers who study, it is repugn to balance sports, education, clubs and jobs. Red Bull is the solution for people at the turning point in their lives because energy is important component that keeps individuals active to achieve their goals Objectives and Issues Marketing Strategy It is important for the company to have segmentation in order to market its product and have costumers. Red Bull segments its product by demographic, geographicalal and psychographic components. The main demographic of Red Bull is materialisation males and females between 17 and 35 years old. The geographic component focuses on people who study at places where life is busy and rushed. B ars and clubs near or on these places are also a geographic segment, in which Red Bull concentrates. The psychographic segment includes young students and professionals who have long days filled with study and work, so they get tired and stressed. They want to relax and have fun at night, enjoy the rest of the day and remain active by having energy drinkiii Distribution of Red Bull energy drink is through most gas stations, convenience stores and grocery stores in the U.S. Some of the stores include Safeway, Quick Trip, Conoco, SuperSaver, and 7-Eleven. The product is also available in supercenter stores such as