Drilling for Oil in Alaska Essay Example for Free

Drilling for Oil in Alaska Essay Currently, there are more than 70 million drivers who drive more than 113 million vehicles each day. Compared to 30 years ago, drivers have increased their driving by about 44 percent in terms of the miles they have driven. It is likewise suggested that since 1970, traveling vehicles per year have increased about 145 percent. These information is according to the American Petroleum Institute; with increased driving miles and vehicles traveling on the road comes the corresponding increase in the need for fuel (Beyond, int). Though fuel can be considered the most reliable source of energy, it is unfortunate that it is not the most environmental friendly source. Any individual who choked walking behind a car due to exhaust fumes knows for a fact that it is not beneficial for the environment as an energy source. Right after cars leave noxious black smoke, the need to have some effective means of fuel refinement becomes a pressing concern. The gas industry did not take long to develop technology for cleaner fuels. Modern fuels including unleaded fuels in the market nowadays are said to be less of pollutants and less hazardous compared to fuels of the past decades. According to the U. S. Environmental Protection Agency, there was a dramatic 41% decline in vehicle emissions since 1970. While there was such a decline, this does not mean that the associated environmental problems on fuels are solved (Beyond , int). The major issue is in the process of getting crude oil from the earth. Transport accidents, oil spills and pipe leaks still remain common. The American Petroleum Institute asserts that there are many steps which are initiated to ensure that natural gas and oil can have minimal impact in the environment upon production. Moreover, the institute also asserts that with the use of diect technology in drilling, they are allowed to access gas resources and oil that lie beneath the sensitive areas of the earth (Chance 105). So far, despite the very impressive advancements in drilling technology, human intrusions and oil rigs still continue to modify the environment and cause habitat devastation. The Alaska Wilderness League’s legislative director, Brian Moore knows the harm produced by drilling. According to him, the Prudhoe Bay 400 toxic spills annually, and those spills do not only affect the drilling site but also nearby lands. The devastating effects are clear and real, and these are not made up by environmentalists. It is very difficult to forget the otters, seabirds and seals covered in oil, which slowly died during the spill of 10 million gallons of crude oil in 1989 from Exxon Valdez. It is very natural for environmentalists to campaign and strategize plans against the drilling in a wildlife dense area. The possibility of drilling the lands of Alaska’s Arctic National Wildlife Refuge, which is a well-renowned area for pristine habitat and unique wildlife is shocking and alarming news to all environmentalists and nature lovers (Exxon Valdez disaster—15 years of lies). Viewing the issue from a different angle, the oil drilled in Alaska can reduce the oil imports of the United States of America by 15%, since at present, the oil imports of the country is over 25% from the Middle East. The effect of oil from Alaska in helping in the management of oil prices is very essential. However, it can be quite pointless, given that all Americans can reduce their consumption of oil by simply eradicating commercial vehicle SUVs granted exemptions from the standards of fuel efficiency, developing hybrid technologies and drastically raising the requirements in fuel efficiency (Beyond, int). If the refuge of Alaska is made open for drilling, then the Rocky Mountains and the coast of California will come in next, and if oil drilling will be open everywhere without any limits, the available oil will increase by magnitude, which can probably ensure the energy source of the US for decades. Not only of the US but of the world. The availability of oil will help the industrialization of many nations; however, in the same measure, the risks to the environment will also substantially increase (Berger 40). The officials of the Bush administration claim that the drilling in the areas of the Arctic will pave the way to enhancing U. S security by diminishing imported oil dependence. They are also promoting this controversial undertaking by asserting that drilling will help reduce the shortages on energy of the country. On the other hand, only a meager portion of electricity comes from oil. It was explained by the American Petroleum Institute that crude oil prices are established in the world markets retorting to supply and demand. The fresh discoveries will be critically significant to supply. Each oil barrel domestically produced is one less barrel that should be bought from foreign sources. In the long term, added U. S. supplies will help reduce the prices of crude oil given that the demand for crude oil from sources which are not from the US is muck lower compared to what it will be without additional domestic production (Berger 85). To alleviate the emergency of frequent blackouts in California and the increasing prices of gasoline, President Bush is promoting the increase in supply of energy instead of decreasing its demand. It may be too late to put a stop to the rising prices of gas, especially for traveling seasons like summer. The president is supporting the plan of utilizing the oil supply of Alaska’s Arctic National Wildlife Refuge (LaDuke 30). As expected, this proposition of the president has clashed with activists of the environment and with some residents of the targeted area. They are arguing that ANWR’s available supply of oil is insufficient to validate the potential damage to the environment. It is very hard believe that oil drilling in Alaska will guarantee benefits to the citizens of the US, since any kind of oil in existence will take almost a decade to enter the oil market and the estimates on the oil amount in the area are but tentative. Moreover, prices of oil will not change from drilling oil in Alaska given that the oil amount is minimal in the refuge. Harmful pollution and oil spills are foreseeable effects of this proposal of drilling from the area (Stage, int), and much more if it goes together with industrialization. In Alaska, there is an estimate of 300 to 400 oil spills annually, which is approximately greater than one oil spill a day (Oil spills in, int). America’s largest oil spill was the oil spill of Exxon Valdez in Prince William Sound, Alaska last 1989 on March 24. More or less, 10. 9 million gallons have spilled to over 1,100 miles of coastline in Alaska. It all began when an oil tanker hit a reef in the Sound (Heinrichs). The death toll of wildlife was extremely upsetting. Over 2,800 sea otters, 250,000 seabirds, 300 harbor seals, nearly two dozen whales and 250 bald eagles (Don’t, int) perished due to the event. Oil is still present in the area and it is now toxic (Exxon, int) even though Exxon insists that everything is been cleaned and paid for. A more recent event happened on December 7, 2004, where a freighter of Malaysia ran aground. It was carrying 21,000 of diesel fuel and 483,000 gallons of heavy bulk fuel (Oil spill devastates, int). The oil spill was so alarming and devastating, since oil is extremely difficult to clean up and threatens the refuge of nearby (Oil spill devastates, int). As the drilling increases, the occurrence of oil spills tends to follow in the same pace, such trend is sure to exist with more oil drilling in ANWR even as responsible large companies have promised to respond quickly. The risk of devastating wildlife is always there (Montgomery 38). How can people justify permission of oil companies to drill in an area rich with endangered wildlife? Why do oil companies still continue to drill even with the massive oil spills and its dangers? Is this activity truly worthwhile for the country? Sadly, these questions remain unanswered; however, it does not mean that these should not be asked incessantly. While importing foreign oil is a dire need, the solution is not in the destruction of pristine areas for oil supply. What should be done is for the government to invest dollars from taxes in renewable and clean energy (Stage, int). Together with this proposal for the government, Americans should act to help save what remains of our wildlife. ANWR is something that the United States of America can truly be proud of primarily because of its wildlife. It is unlike anything else. Its beauty is incomparable and unmatched. The prospect of drilling the land for oil should not be presented to oil companies. Such activity should be be discouraged as much as possible, there are many other ways to find alternative energy sources. Everyone must help to protect and preserve one of Alaska’s grandeurs or else, it will just be a picture of a beautiful landscape left in everyone’s memory. Works Cited Berger, Thomas R. Village Journey: The Report of the Alaska Native Review Commission, Hill Wang, New York. 1995. p. 40 â€Å"Beyond the Brooks Range: What is at Stake in Alaska Concerns More Than Just Caribou†. Ecoworld. com. 28 December 2004. http://www. ecoworld. com/home/articles2. cfm? tid=360. 25 March 2008. Chance, Norman A. The Inupiat and Arctic Alaska: An Ethnography of Development. Holt, Rinehart Winston Press, New York. 1990. p. 105 â€Å"Don’t Allow Big oil to drill in the Arctic National wild life Refuge†. Defenders of Wildlife. 17 March 2005. http://www. defenders. org/wildlife/arctic/print/overview. heml. 25 March 2008. â€Å"Exxon Valdez disaster—15 years of lies†. Greenpeace. 19 March 2005. http://www. greenpeaceusa. org/features/details? item_id=681778. 25 March 2008. LaDuke, Winona. Alaska: Oil and the Natives. Earth Island Journal. San Francisco: 2003. Vol. 18, Iss. 3, p. 30. Montgomery, David. ANWR 1002 area and development: One question, many issues. Oil Gas Journal. Tulsa: 2003. Vol. 101, Iss. 15; pg. 38, 5 pgs â€Å"Stage is set to drill in Arctic Refuge†. Greenpeace. 19 March 2005. http://www. greenpeaceusa. org/features/details? item_id=796496. 25 March 2008.

Internet Marketing in Business Unit Essay Example for Free

Internet Marketing in Business Unit Essay Describe the role internet marketing has within a modern marketing concept: Internet marketing is the promotion of products and services using the Internet. Lower Costs, Products and services and international customers are its main advantages. This Type of marketing also keeps digital customer data management and electronic customer Relationship management (ECRM), which are widely used in businesses today. Different types businesses have benefited from internet marketing when it comes to cost, And sales, instantly millions of people can have access to company/business, its products Or services, you can do this at any time anywhere in the world. Normally communication Would be done by e-mail reducing cost in telephone calls. This benefits not only businesses That doesn’t have to spend a lot of money on traditional ways of advertising but also benefit Consumers who do not need to make telephone calls to know more about a company and Its products or services; it’s possible to find out everything with a few clicks. Internet marketing is also used to close deals which make the process easier and cheaper, For the business and the customer. Even a mobile phone contract can be done by internet. Internet marketing also helps targeting customers in other countries as products or services Easily reach customers anywhere in the world through internet marketing. The marketing mix is also an important part of internet marketing; it is a main ingredient In internet marketing it is also known as the 4p’s, which is place, promotion, products and Price, every business uses this when start up because it is simple and very affective and give A good impact on the business * Place: where your business is located, how can customers reach you? The internet is the best place for a business because customers can get on it 24/7 * Promotion: internet marketing allows business to advertise on website such as facebook which is used by the whole world. * Products: what is your target market what products should you provide. Businesses online provide a wider range of ptroducts than the business. * Price: is the price suitable for the products your providing and the location yourProviding it from. Internet marketing provide cheaper prices and better offers than the acctual branch/business

Analysis Of The Wanderer

Analysis Of The Wanderer The heroic traditions of The Wanderer were based on Fate and God. He was believed that they controlled peoples lives and could put men into positions where it seems impossible for them to emerge with honor.They are judged by their choice which they carry out their chosen aim, never looking back. The courage to resist ones fate brought about the idea of Fame, which is something greater than Fate: the strength of will and the courage of human beings, and the memory which could preserve their deeds. If he resisted his fate, he had to have courage because it often meant facing great physical hardships, knowing that he would most likely die. But the Wanderer would rather die in an early, courageous death, trying to achieve Fame rather than sitting back and doing nothing, because Fame dies never for him. The lonely wanderer prays often for compassion And from mercy from Lord God; but for a long time. Destiny decrees that with a heavy heart he must dip. His oars into icy waters, working his pasaje over the sea. He must follow the paths of exile.Fate is inexorable! . The Wanderers religion included the belief of an afterlife in Heaven or Hell; where one went depended on the sins he had committed during his earthly life. Because where one went in his afterlife resulted from his actions, Christians did not believe in the pagan concept of Fate. Instead they trusted in the justice of God. Defeat and misfortune were easier to understand in this religion. If one suffered on earth, but led a good life devoted to God; thats why the wanderer believed that he would be rewarded for his suffering in the Heaven. Memorial is the praise of living men After his death, that he must depart He shall have done good deeds on earth against The malice of his foes, and noble works Against the devil, that the sons of men May praise after him, and his glory live For ever with the angels in the splendor. (lines 90-93) Where has the horse gone? Where the man? Where the giver of gold? Where is he feasting place? I mourn the gleaming cup, the warrior in his corselet. The glory of the prince. As regards to the setting, feelings of the wanderer after death of his lord distinguish two kinds of settings: a physical setting, which implies loneliness of place without his Lord, a lonely place rounded by dark waves, sea birds, etc. And a spiritual setting, which makes reference to the loneliness of wanderers heart, who remembers his friend: his Lord and God. For the wanderer, all the delights of the physical world are gone. He has no mead hall to call his own, no lord to serve, and no fellow kinsmen to protect him. His entire world has been transformed into an unknown and mysterious entity. He realizes that the only true companion to one who is exiled is cruel sorrow and he decides that he is no longer going to look to the past and feed sorrows flame, but rather look to the future and extinguish sorrow from his mind. Their only hope is to eventually come to a new kingdom where they are welcomed and able to reestablish their life as a fellow man of the mead hall. The wanderer fully understands that his fate is fixed. He will travel relentlessly in search of a new people using hope as his only means of salvation. He who has had long to forgot the counsel of a beloved lord knows indeed how, when sorrow and sleep together bind the poor dweller-alone, it will seem to him in his mind that he is embracing and kissing his liege lord and laying his hands and his head on his knee, as it some times was in the old days when he took part in the gift-giving. This passage show us that the wanderers sorrow makes him realizad that he is becoming his own victim by allowing sorrow to bind him alone while he sleeps. He must stop lamenting about his old lord and find a new one which will never desert him and always be there when he needs him. He will soon come to the realization that the only lord he will ever find which will welcome him with open arms is Christ. The wanderer is basically casting away his want of a physical world and concentrating on the establishment of a spiritual escape route from all the hurt and pain which has afflicted him. It took being exiled for him to gain the wisdom of knowing that true contentment comes from within. this middle-earth each day fails and falls. He knows that he must strive to gain the acceptance of a higher being than that of the known world; or human existence continues to defeat him. And he now must strive to become a part of the the Heavens: No man may indeed become wise before he has had his share of wisdom in this worlds kingdom The code of a comitatus would care for the Wanderer; he allowed to dine in Mead Halls, and if a he was loyal to his lord, the lord would reward his subject with treasures. The Wanderer is mimetic when the speakers reflect on the dining halls and rewards during the Anglo-Saxon times. Whether observation or personal experience, these are events that actually occurred in Anglo-Saxon time. They are not simply stanzas of fiction written by an imaginative author; this poem is reflections of the life of the Anglo-Saxon culture, experiences of the people, the situations that are written, namely, the exiles and separation from lords, are indeed trae of the Wanderer. As pagan, they believed in many gods, but they also believed strongly in pagan heroic traditions that ruled their society and literature. The wanderer seems to think that by doing good works and getting to heaven, one will gain fame for doing so. He also still believes in the pagan philosophy of Fate: Yet fate is mightier, the Lord is more powerful than any man can know..Even though he thinks the one and only true God creates ones destiny; thats why he can not escape from the traditions of the Anglo-Saxon time. As a conclusion The Wanderer, an elegiac poem give us, as readers in modern days world a glimpse about how life was for the Anglo-Saxons in the early centuries. This experience or observation of the time show how the Anglo-Saxon society was organized and the importance of the lord to his comitatus; traditions and the belief of God and Fate; the Wanderer asks about beliefs of his religion, and show the main struggle of the culture during that time: the transition from Paganism to Christianity.

Understanding The Cause Of Hom Essay -- essays research papers

"Being homeless is often defined as sleeping on the streets. Although this is the most visible and severe form of homelessness, there are many other types of acute housing need. These include living in temporary accommodation, poor or overcrowded conditions, or being in mortgage arrears and under threat of re-possession." (Hope 1986) It is a symptom of many complex problems: mental illness, emotional instability, illiteracy, chronic substance abuse, unemployment, and, most basic of all, breakdown of the family structure. Anyone can become homeless and the reasons that force people into homelessness are many and varied. The leading cause, however, of homelessness in the United States is the inability of poor people to afford housing. "Housing costs have risen significantly over the last decade, while the incomes of poor and middle-class Americans have stagnated." (Erickson 1991) The millions of Americans who are unemployed or work in low-paying jobs are among the most vulnerable to becoming homeless. Therefore, homelessness, housing and income are inextricably linked. Low-income people are frequently unable to pay for housing, food, child-care, health care, and education. Difficult choices must be made when limited resources cover only some of these necessities. Often it is housing, which takes a high proportion of income that must be dropped. Two major sources of income are from employment and public assistance. A decrease in either one of them would certainly put poor people at risk of homelessness. Additionally, minimum wage earnings no longer lift families above the poverty line. "More than 3 million poor Americans spend more than half of their total income on housing, yet the Department of Housing and Urban Development estimates families should spend no more than 30%." (Gilbert 1993) Although many homeless adults are employed, they work in day-labor jobs that do not meet basic needs, while technological acceleration excludes others from a competitive job market. Many factors have contributed to declining work opportunities for large segments of the workforce, including the loss of well-paying manufacturing jobs. The decline in relatively secure and well-paying jobs in manufacturing, which have been replaced by less secure and poorly-paid jobs in the service sector, has greatly limited the opportunities for poorly-educate... ...ehabilitation of old buildings by minimal funding are common projects to provide shelters for the homeless people. However, some observers suggests that making "the renovation of buildings for low-income housing attractive, that is, profitable, for developers or investors" (Urban Land 1986) can be the solution to the homeless problem. Our examination makes it clear that piecemeal intervention can alleviate emergency shelter crises, but such action will not resolve the long-term problem of finding permanent shelter for the homeless and returning them to the mainstream of society wherever possible, which we regard as the ultimate goal of intervention. Equally obvious is that while long-term intervention strategies are vital, they do not address the problems of survival for those presently without shelter and support. We conclude that both long-term and short-term measures are necessary, but that all the solutions should be based on integrated, comprehensive understanding of the homelessness problem. Only such a comprehensive approach will allow planners to develop workable strategies with any chance for success.

The Old Man In The Sea(the Relationship Between The Old Man And The Bo :: essays research papers

Under close inspection, people have had a hard time agreeing what to make of Santiago's adventure in The Old Man and the Sea. Is it just a good fish tale? One brave man, one big fish, sounds Biblical, but is it? Are we dealing with allegory, or parable, or fable? If so, what is the parallel narrative, or message, or moral? Different people have arrived at different answers, But I believe that Hemmingway is trying to show the relationship between Manolin and Santiago. How that to the world Manolin can only be one person yet to the world Manolin can mean everything. The act of catching the fish is bound to the act of losing the fish—the red blood released by the mortal blow is the green light for the sharks. Whether he catches the fish or whether the fish snaps the line and escapes, the old man will not be able to bring the meat home. The fish is lost, either way. But the two scenarios are not equal. The man is welcomed back into the esteem of the fishermen, into Manolin's company on the fishing boat, into society, solely because he broke with society and went out "too far", out beyond all others. He gains only by losing. This old man will never again chase marlin for days on end. He won't have to, because for the rest of his days he will have Manolin with him not only physically but mentally because of the fact that he knows Manolin will stick with him no matter what. Even if the odds are against him, and the two of them will catch big, but not giant-sized, marlin with the relative ease known as teamwork. One could also make a case that the old man has neither gained nor learned anything. He did not care when the other fishermen mocked him so why should he care if they praise him? He had Manolin's love before and he has it still, and the love and support of that one special person can mean so much to someone, and give them the confidence to go on. He had been a champion before, as an arm-wrestler, and knew he could be a champion again, as a fisherman even though in Manolin’s eyes he was always a champion. He was right, and has the skeleton to prove it. He had bad luck before he hooked the marlin, and he has bad luck after he kills the marlin.

Advertising Manipulates People Essay -- Advertisements, Adverts

In our society, we are constantly surrounded by advertising. From the time our alarm clock wakes us up in the morning until we set it at night, our brains are bombarded with advertisements. Ads play a huge role in our lives, telling us what to buy, what car to drive, how our families should interact, and what we should look like. The business of Advertising is built on persuasion. Advertisements attempt to persuade us that we are not rich enough, pretty enough, thin enough, family oriented enough, and the list goes on. To put it more clearly, the advertising empire is built on the exploitation of the fears of the American people. They take the knowledge of our fears and attempt to convince us that if we buy their product, we will achieve all the things we need to attain perfection. The possessing of material goods and wealth as a determinate of our status and self-worth is a huge emphasis of advertising. It works by convincing people that the amount of money they have, and the quality of the goods that they own will gain them social acceptance. Advertising is then exploiting a persons fear of rejection. We are constantly being bombarded with images of famous people in designer clothing, driving expensive cars, and living in enormous mansions. We are taught that this is a portrait of success, and to be happy you must be successful. Therefore, the possession of these items will endow the possessor with happiness. The rich and famous are viewed as the most socially acceptable persons in our world. Advertising uses the images of these famous people to convince the rest of us average Americans that we need to buy all of the things that the celebrities have in order to be accepted and consequently happy. This is why celebrity endors... ...er and get along better if once a week you sit down at the table and play one of their games together. I mean, what else unites a family better than a good game of chutes and ladders? People are so afraid of having a â€Å"dysfunctional† or imperfect family that they will go as far as spending money on things they do not need in order to achieve this ideal. Once again, advertising has accomplished its goal. Advertising is a complex industry, focused on the selling of products by convincing people that they need them. It is a business that manipulates people in order to accomplish its goals, which it does quite effectively. Our society is one with many fears, and because of this advertising will continue to find new and different ways of exploiting them in order to market their goods. And as long as the American people continue to buy into it, they will be successful

A Brawl in Mickey’s Backyard Essay

A Brawl in Mickey’s Backyard was a very complex and controversial case! SunCal wanted to build affordable housing in the resort district however, Disney was opposed to this plan. Disney wants that resort district built up with tourism in mind. Disney would rather see hotels and restaurants to further accommodate their customers. Stakeholders play a vital role in a business! It’s important to consider the opinions and thoughts of both market and nonmarket stakeholders. When we look at this case, there are a lot of stakeholders for Disney that are involved in this. Let’s begin by looking at some of the market stakeholders. These market stakeholders include Disney’s employees, who would benefit from cheaper housing in an area close to their place of employment. Often the employees don’t make very much money and are having to commute longer distances. This affordable housing would’ve greatly helped them. Customers are also another market stakeholder for Disney. The idea is for the customers to feel â€Å"they’re in another world†. Disney is keeping them in mind and trying to make more attractions in the area that make them more appealed to the area. Of the nonmarket stakeholders the most relevant in this case was the community itself and the City Council. In order for that community to thrive in the way it does, it’s important to keep businesses thriving as well. The City Council is involved because it had to be voted on because it was in a resort district. Although I can see both sides have great points, I feel very strongly that the workers for Disney should be able to find affordable living quarters in the near vicinity. I hope that Disney realizes that they should value their employees because the tourist couldn’t be accommodated without them. I think that SunCal should be able to build the affordable housing area in a near vicinity, just not on the resort itself. I also think that Disney should go out of it’s way to help SunCal because this housing will benefit their employees. A Brawl in Mickeys Backyard Essay Q1 The issue in the case of â€Å"A Brawl in Mickey’s Backyard† is that the employees at Disney feel that they are not treated well by the famous theme park owners going so far as to say that â€Å"they want to make money [referring to Disney], but they don’t care about the employees†. The uproar and the sentiment was expressed more vigorously in the opening scene of the case, when dozens of protestors gathered in August of 2007 to stage a kit to express their open displeasure at Disney’s lack of support for their employees. The protest was instigated when a local developer called SunCal arranged to buy 26 acre site in the resort district across the street from the theme park. SunCal plans were to build 1,500 condominiums with 15% of the units set aside for below the market rate rental apartments. Since housing in Anaheim, California [the home to the Disney theme park] was expensive, many of Disney’s 20,000 employees couldn’t afford to live there. The average price of a house in the vicinity was more than $600,000 and a rental of a one bedroom apartment was $1400 a month. Keeping in mind custodians at the park earned an average of $1916 a month so that would leave them with only about $500 of their salary barely enough to sustain them for the rest of the month! Also, keep in mind that restaurant attendants earn around $1166 a month, so a rental is out of the question, which brings us to the fact that only about 18% of the resort employees are able to afford living in the area. The 16400 employees are left to commute long distances by car or bus to get to work. Furthermore, when SunCal wanted to proceed with its plans it had to get permission from the City Council, because its plans for the development were in the resort area. It wasn’t clear if SunCal was going to succeed so it roused a lot of advocates from the employees at Disney as well as affordable housing advocates as well as by other individuals and groups who supported the prospect of reducing long commutes, thus reducing air pollution. However, Disney was in the way. It greatly opposed the plan for several reasons. One of which was that the resort district across the street was just that: a resort district. In the early 1900’s , the city of Anaheim designated 2 square miles across the street from the theme park as a special resort district. The resort area, which was 5% of the city’s area only, produced more than half of its tax revenue by 2007. Therefore the area and any development new or old within it were restricted to serve only tourist needs. This meant tourism related development such as hotels and restaurants, Disney argued, and not affordable housing. Disney argued that it wasn’t against the issue of providing the employees with affordable housing, but it is against it being in the area that is allocated for tourism. Having SunCal go ahead with its plan will affect the area and its theme park subsequently because it will take land away from being allocated to tourists needs [will be explained more fully in Q3]. â€Å"It’s not an either/or† Disney argued â€Å"Anaheim has to address the issue of affordable housing but it also had to protect the resort area! † The two sides quickly formed their own advocates. SunCal advocates formed the Coalition to Defend and Protect Anaheim declaring that â€Å"these new homes would enable many families to live near their places of work and thereby reduce commuter congestion on freeways†. Disney’s advocates on the other hand formed Save our Anaheim Resort District to protect the resort area from non-tourism projects. The City Council was split on the issue, to say the least. The five person council has to decide if it will give permissions for SunCal to proceed to build its development plan in a site located strictly for tourism projects, only because this will solve the affordable housing dilemma, or stick with Disney’s claim that the site was made from the start for tourism projects and disregarding the fact now will only hurt the area and the businesses in it as well the theme park of course. Q2 The relevant market stakeholders are Disney’s stockholders, creditors, suppliers, customers, employees and distributors as well as other resort based owners located within the resort district. The nonmarket stakeholders are the community, government, media, and non-governmental organizations. Q3 The stockholders of Disney will be affected adversely by SunCal plans because it might slow down the flow of tourists to the area and thus affect the theme park’s profits and the stockholders profits, dividends subsequently. They are opposed to SunCal’s proposal solely because the area should be targeted to bring about as much tourists to the area and thus enlarge the theme park’s tourist segment and bring out more potential profit and capital appreciation for the stockholders. The same can be said about the resort based business owners, because they may depend on Disney which is the main attraction for the continuation of their businesses. Fewer developments for tourists, less tourists, lesser incentives for them to come to the area and as such will affect Disney adversely which in return will affect the businesses that depend on it for tourist attractions. Moreover, this will in turn affect the creditors, suppliers, and distributers of Disney. The amount of credit needed to run the theme park will be reduced heavily since there will be fewer tourists to attend to. Fewer supplies will be needed if tourism will lessen in the area and as such there will not be as many supplies being distributed. Therefore, the creditors, suppliers, and distributors are all against SunCal’s proposal because it might affect the success of their business if Disney’s attraction is compromised. This can even affect the employees [at Disney and at the various businesses in the resort area] because they will be impacted in various ways including reduced hours or layoffs and reduced salaries, if tourism in the vicinity decreases. The community, government, media and non- governmental organizations can be all entities that are split on the issue. The community for example, is split between providing a solution for the affordable housing issue [therefore in favor of the proposal], or preserving the area that brings prosperity to a lot of businesses [against the proposal]. The same can be said about the government, to be specific, the chamber of commerce is against SunCal’s proposal because it might lesson the profits that the city reaps [the resort area produces more than half of its tax revenue] and the other side of the government wishes to appease its community and wants Disney to take responsibility for its employees. The non-governmental organizations such as the activists we’ve seen in the first scene of the case and the unions that represent Disney’s affected employees from the long communes’ are in favor of SunCal’s plan. However there might be other unions and activists against the plans, even though they are not mentioned specifically in the case text. Q4 The relevant market stakeholders are Disney’s stockholders, creditors, suppliers, customers, employees and distributors as well as other resort based owners located within the resort district. They all have legal power, in which they can bring suit against a company for damages, based on harm caused by the firm. The stockholders in Disney have Voting Power, of which they can exercise their voting rights based on share ownership. They also have the power to inspect the company’s books and records. The creditors, suppliers and distributors, customers and employees have Economic Power. The creditors may call in loans if payments are not made. Suppliers and distributors may supply or distribute to competitors, or even refuse to meet orders if conditions in the contract are breached. Customers can imitate the suppliers and distributors in which they can switch loyalties and purchase their goods from competitors, or even go to extremes such as boycotting the goods and products if deemed unsatisfactory. The employees can from unions to bargain for their wants, they can even refuse to work or take action and perform strikes. They may even go public and influence the media to adopt their issues.